Harnessing the wisdom of the many

Client
IKEA

Type
Venture development, Branding, Co-creation, Installation

In an organisation of more than 200,000 co-workers, harnessing the wisdom of the many is key to solving problems, spotting opportunities and driving innovation. We helped Ingka, IKEA’s largest retail group, build several platforms for exactly that. One of them was IKEA CO-CREATE.

How can we make co-living more appealing and hassle-free? How can we get products to customers faster while lowering emissions? And what does sustainability look like in 2050?

IKEA has a lot on its plate, and luckily it has the people to tackle it. The challenge was building a platform to put that collective brainpower to work.

We helped develop, launch and grow IKEA’s co-creation movement globally. IKEA CO-CREATE gave everyone the tools and methods to innovate, but the ambition went further than that. By anchoring co-creation as a strategic priority, we helped build a foundation that could keep developing and evolving, and shift mindsets and culture towards a more bottom-up approach, where everyone is empowered to take ownership, renew and improve, all to create a better everyday life for the many people.