Bringing people together to explore technology
– and shape its future

Client
Danmarks nye Tekniske Museum / The new Danish Technical Museum

Type
Branding, Communications, Venture development

Technology shapes how we live, connect and see the world. But how much do we really know about it – and who controls it? These are some of the big questions at the heart of the new Danish Technical Museum.

In 2030, the Danish Technical Museum plans to move into Svanemølleværket, an iconic former power station in Copenhagen. With its industrial feel, rich history and impressive scale, it’s a fitting home for a museum exploring the technology that shapes our lives.
 
But the ambition goes far beyond a traditional museum. The new space will also be a hub for technology and research, bringing experts and people of all ages together to explore, experiment, share ideas and drive innovation.
 
We have been working with the museum since 2018, helping turn its values, vision and ideas into a clear, tangible proposition that people can understand, believe in and get behind. A key step in getting stakeholders on board – and building the support, partnerships and funding needed to make it happen.